![]() So when I brainstorm headlines I might come up with “How to light a portrait using lights you find around your home”, or “How to light a portrait when you only have one flash”. I’ve done the work understanding my reader: they’re a beginner and they don’t have much lighting gear. And I totally understand that perspective because it’s what I used to do.īut what I like to do now is come up with a working headline once I have the topic and the reader perspective.Ĭreating a working headline sometimes helps me come up with a unique angle for the post.įor instance, I might have an idea for Digital Photography School on how to light a portrait. Some bloggers like to write the post first and then come up with the headline (the title) for it. It will shape your headline, your introduction, how you write the main part of your post, and how you conclude it. It’s really important to think about your call to action before you start writing. When you put yourself in your reader’s shoes, you can write your article with real empathy and make your post truly relevant to them.Īt this point, I’m also thinking about what I want my reader to do after reading my blog post. What’s stopped them from solving it in the past?.What have they already tried to overcome it?.Why does my typical reader have that problem?.Two Questions to Ask to Help You Find Readers For Your Blog (a podcast episode that covers creating reader avatars)ĭuring this step, I write down a sentence or two about who my reader is and how they view the topic I’ll be talking about.įor instance, if I’m writing about a problem I might think about:. ![]() How to Create a Reader Avatar for Your Blog (a blog post with lots of examples and downloadable template).I’ve covered how to create a reader avatar before, so if it’s something you haven’t done you may want to take a look at these: While my topics tend to come out of readers’ problems or questions anyway, at this step I take a moment to imagine my reader’s situation.Īs a blogger, you’re so much more effective if you write with your reader in mind. it’s about entertaining people rather than teaching them), you may have a different process for coming up with topics. If you have a different style of blog (e.g. They generally define the topic of my post. Ninety-five percent of my posts are “how to” content, so I always start with one of these. You may have already thought about some of these if you read my alternative take on New Year’s Resolutions for your blog. A problem one of my readers is trying to overcome.With my blogs – ProBlogger and Digital Photography School – that normally means identifying one of these: The first step is pretty logical: pick a topic. You could use the same process for creating YouTube videos or podcast episodes. In this post I’ll take you through exactly what I do so you can use my process (or your own unique twist on it) to make creating content much easier.Īnd this doesn’t apply to just blog posts. ProBlogger readers and podcast listeners have asked about where in the process I do specific things, such as writing the headline and the introduction. What does the process look like from start to finish? This post is based on Episode 186 of the ProBlogger podcast.
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